Investing in People and in Brands
(An Audi UK case study)
Question 1: Define “ Employee Development” concept with appropriate examples using
external resources
Question 2: Explain the recruitment process which Audi use to recruit their staff across
Audi supply chain
Question 3: Analyze the steps that Audi undertakes to enhance retention and decrease
the turnover
Question 4: Based on your understanding of the case, what you have learned from the
textbook and probably from your own experience, describe the role of the
Audi management that leads to a successful workplace.
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