الخميس، 21 مارس 2013

B121 TMA Spring Semester 2012 – 2013


Investing in People and in Brands

(An Audi UK case study)

Question 1: Define “ Employee Development” concept with appropriate examples using

external resources

Question 2: Explain the recruitment process which Audi use to recruit their staff across

Audi supply chain

Question 3: Analyze the steps that Audi undertakes to enhance retention and decrease

the turnover 

Question 4: Based on your understanding of the case, what you have learned from the

textbook and probably from your own experience, describe the role of the

Audi management that leads to a successful workplace.

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