B120 TMA Spring 2013
The Four Seasons
Corporation
The Four Seasons
Corporation is a new firm to the market that is established recently Since the
garment industry is growing in a pace rate worldwide, the company decided
initially to focus on this industry The total available capital of the company
is $350,000 The company owes no assets at this stage As a distinguished
graduate from AOU the company decided to appoint you as a consultant Your main
task is preparing a feasibility study to aid the company to make the final
decision of its intended business The following inquiries are the underlying
bases for the feasibility study:
market segment will the company be
targeting
Which is more appropriate type of
business: garment production or retailer Why
Does the company extends its operation
regionally or keep it locally Why
What type of assets is required
What promotion will be used to get
maximum effect
Conduct a SWOT
analysis for the company
Prepare the
forecasted income statement for the first fiscal year showing profit/losses of
the company
As a consultant, your
final conclusion and recommendation Why
Note:The Four Seasons
Corporation is a new firm to the market that is established recently. Since the
garment industry is growing in a pace rate worldwide, the company decided
initially to focus on this industry. The total available capital of the company
is $350,000. The company owes no assets at this stage. As a distinguished
graduate from AOU the company decided to appoint you as a consultant. Your main
task is preparing a feasibility study to aid the company to make the final
decision of its intended business. The following inquiries are the underlying
bases for the feasibility study:
1. What market
segment will the company be targeting? Why?
2. Which is more
appropriate type of business: garment production or retailer? Why?
3. Does the
company extends its operation regionally or keep it locally? Why?
4. What type of
assets is required?
5.
What promotion will be used to get maximum effect?
6.
Conduct a SWOT analysis for the company.
7.
Prepare the forecasted income statement for
the first fiscal year showing profit/losses of the company.
8.
As a consultant, what is your final
conclusion and recommendation? Why?
